Peak Performance Sports Logo

How NFL Teams Get Familiar With the Venue

Football Mental Toughness

How do Athletes Get Familiar with the Venue?

Summary: Most athletes prepare their bodies and game plans but overlook the venue itself. Getting familiar with the layout, playing surface, lighting, and noise reduces uncertainty, so you spend less mental energy on where you are and more on what you’re there to do. The 49ers arrived in Melbourne about a week early and won big. Arrive early, spot distractions, and mentally rehearse performing in that setting.

Have you ever walked into a gym, stadium, or golf course and felt thrown off before warm-ups even started? Sports psychology has a simple explanation: your brain is busy trying to figure out a new place.

The lights look different. The crowd sounds louder. The surface feels faster or slower than you’re used to. You don’t know where to warm up or how far the locker room is from the field.

None of these things seem like a big deal alone. But together, they eat up focus you need for your performance.

When athletes prepare for competition, most of their attention goes to physical training and game plans. That’s important. But one piece often gets skipped: getting to know the place where you’ll compete.

The NFL’s first regular-season game in Australia gave us a great example. Two rivals took very different approaches to preparing for a new environment, and the results were hard to ignore.

Let’s look at why venue familiarity matters, what the 49ers and Rams taught us, and three tips you can use before your next competition.

Can Getting Familiar with a Venue Help You Perform Better?

Yes. Getting familiar with a venue reduces uncertainty, so you don’t waste mental energy figuring out your surroundings on game day. You’ll know where to warm up, how the surface feels, and what distractions to expect. That frees your focus for your game plan and the task in front of you.

Think of your focus like a phone battery. Every new thing your brain has to process drains a little bit of it. Where’s the entrance? Why is the lighting so bright? Is the court slippery?

When the venue is unfamiliar, your brain keeps asking those questions, even during warm-ups. By the time the game starts, you’ve already used up some of your mental energy.

When the venue feels familiar, those questions are already answered. You can put all your attention on your preparation, strategy, and performance. The goal is simple: focus less on where you are and more on what you’re there to do.

What the 49ers and Rams Taught Us in Melbourne

In the 2026 NFL season opener, the San Francisco 49ers beat the Los Angeles Rams 27-7 at the Melbourne Cricket Ground. The Rams were favored by 3.5 points.

The two teams prepared in very different ways. The 49ers arrived a full week before kickoff to adjust to the 17-hour time difference, while the Rams landed about 28 hours before the game. After the Rams took an early lead, San Francisco scored 24 unanswered points.

Wide receiver Mike Evans, who caught six passes for 49 yards and a touchdown, credited the early arrival:

EVANS: “It was definitely worth it, coming a little bit early. I felt like we got acclimated. DP (strength and conditioning coach Dustin Perry) and (coach) Kyle (Shanahan) did a great job of getting us there early, and all the guys. We attacked it. We didn’t complain. We actually enjoyed being out here in Melbourne.”

Offensive tackle Trent Williams said the team follows a long-standing approach:

WILLIAMS: “We look at it from an old-school standpoint. We want to get there and get acclimated beforehand. And the game is so early. We don’t play another game this early. I’ve never played this early in my whole career.”

What about the Rams? Head coach Sean McVay first defended the plan. Days later, McVay took the blame for the travel decision himself.

To be fair, jet lag played a big role. The 49ers had time to get their bodies on Australian time. But they also had time to get comfortable with the city, the stadium, and the routine of game week. When your body and mind both feel settled, you can focus fully on performing.

What Should You Look For When You Walk a New Venue?

Walk the venue before you change into your uniform. Find the entrance, warm-up area, and competition area. Test the playing surface or course conditions. Then notice the lighting, sounds, sightlines, and anything else that’s different from what you’re used to.

You don’t need a week in Australia to get this benefit. Even 15 to 20 minutes of walking around can make a new place feel familiar.

Here’s what to check, depending on your sport:

  • Layout: Where are the entrance, locker room, warm-up area, and bench?
  • Surface: Is the turf fast or slow? Is the gym floor slippery? How firm are the greens?
  • Lighting: Will the sun be in your eyes at certain times? Are the arena lights bright or dim?
  • Sound: How close is the crowd? Does the building echo?
  • Sightlines: What will you see behind the basket, the net, or the target?

You can build this walk into your pre-competition routine so it happens every time you compete somewhere new.

How Do You Handle Venue Distractions You Can’t Control?

You handle venue distractions by naming them early and making a plan to refocus. You can’t control crowd noise, bad lighting, or a rough playing surface. But when you spot them ahead of time, they won’t surprise you, and you’ll already know how you’ll respond.

Surprises are what knock athletes off track. A loud crowd you expected is just background noise. A loud crowd you didn’t expect can feel like an attack.

When you notice a possible distraction during your venue walk, ask yourself: “If this bothers me during the game, what will I do?” Your answer might be a deep breath, a focus word, or a quick look at a spot on your equipment.

If you’ll be playing on the road in front of rival fans, these tips on how to focus with a hostile crowd can help. The more you prepare for distractions, the less power they have over you.

One athlete we worked with described the difference after a big event: “I was nervous earlier in the day, but when I got to the arena, I was so calm and ready to trust in my skills.” That calm didn’t happen by accident. It came from preparation.

3 Tips for Getting Familiar With a Competition Venue

Here are three tips you can use before your next game, meet, match, or tournament.

1. Arrive Early to Explore Your Surroundings

Give yourself plenty of time to walk through the venue before competition begins. Find the entry, warm-up, and competition areas, and anything else you’ll need. Then check the field, court, or course conditions. The more you know before warm-ups, the less your mind has to figure out later.

2. Identify Potential Distractions

Pay attention to anything that could affect your concentration, such as crowd noise, lighting, sightlines, or a less-than-ideal playing surface. You might not be able to control these things. But spotting them early lets you make a plan to handle them.

3. Mentally Rehearse Performing in the Environment

After you walk the venue, picture yourself performing well there. See yourself handling the tricky parts and playing your best. A large review of research found that imagery combined with physical practice worked better than physical practice alone, and more intense imagery training brought bigger benefits. For step-by-step help, learn how to use mental imagery before competition.

Conclusion

Preparation is more than knowing your game plan. It’s also knowing where you’ll carry out that plan. Here’s what to remember:

  • An unfamiliar venue drains focus you need for your performance.
  • A short venue walk and a plan for distractions make new places feel familiar.
  • Mental rehearsal turns an unfamiliar setting into one that feels predictable.

If new venues, road games, or big stages throw off your focus, a mental performance coach can help you build a routine that travels with you. Football players can also check out our Football Mental Edge program. Book a free session with a mental performance coach and learn how to feel at home anywhere you compete.

Make the venue familiar, and your performance stays the main focus.

Frequently Asked Questions

How early should athletes arrive at a competition venue?

Arrive early enough to walk the venue before you change into your uniform and start warming up. For most events, 15 to 30 minutes of extra time is enough to learn the layout and check conditions. For big trips with time-zone changes, arriving days early can help your body and mind adjust, like the 49ers did in Melbourne.

What if I can’t visit the venue before competing?

Look up photos or videos of the venue online, or ask teammates and coaches who have played there. Use that information to picture the setting during your mental rehearsal. When you arrive, use your warm-up time to take in the surroundings.

How do I stay focused in a loud or hostile arena?

Expect the noise ahead of time so it doesn’t surprise you. Pick a simple refocus cue, like a deep breath or a focus word, and use it whenever the crowd pulls your attention. Keep your focus on your next play, not the fans.

How does visualization help with unfamiliar venues?

Visualization lets you practice performing in a place before you compete there. When you picture the setting and see yourself handling its challenges, the real venue feels more familiar. Research shows that imagery plus physical practice beats physical practice alone.

Can a sport psychologist or mental performance coach help with road games?

Yes. A sport psychologist or mental performance coach can help you build a pregame routine that works in any setting. You’ll learn how to scout a venue, plan for distractions, and use mental rehearsal so new places don’t throw off your focus.

Explore the Power of Mental Performance Coaching

Sample a FREE one-on-one 15-minute session with one of our certified mental performance coaches. Simply enter your name, email, and sport below:

©2026 Peak Performance Sports, LLC
Phone: 407-909-1700

author avatar
Patrick Cohn, Ph.D. Owner, Master Mental Coach
Dr. Patrick Cohn is a sports psychology Ph.D. with 40 years of experience coaching 1,000+ athletes, from the NFL and PGA Tour to the Olympics. He founded Peak Performance Sports in 1996 and has published 25+ books and workbooks on mental performance training. He's the architect of the Mental Edge Framework for athletes, coaches, and parents seeking competitive advantage. He is also the creator of the MGCP certification programs for coaches and life coaches.