Build a Six-Figure Mental Coaching Practice
Mastermind Program for Sports Psychology Professionals
From Dr. Patrick Cohn, Peak Performance Sports
You trained to help athletes. Graduate school gave you the psychology. Nobody gave you the business. No playbook for finding clients, setting fees, or building credibility from zero.
I know because I lived it.
What 13 Years of Trial and Error Looks Like
In 1994, I left a college teaching position at the University of Virginia to coach athletes full-time on the mental game. I loved the work. I had no idea how to run the business.
I spent money on newspaper ads that produced nothing. I pitched seminars that went nowhere. My first website attracted zero visitors. For years I questioned whether I had made the right call.
Eventually it worked. Today I run a multi-six-figure mental coaching practice, I’ve certified hundreds of coaches through the MGCP program, and I’ve built one of the largest sports psychology content libraries online.
The mastermind exists because I’m not willing to let other coaches waste the same 13 years I did.
Business-Building Secrets for Mental Game Coaches: A Mastermind for Sports Psychology Professionals
This is a monthly mastermind and coaching program for mental game coaches who want to build a sustainable practice. We meet via video conference each month to share tactics, troubleshoot challenges, and build partnerships. Between sessions you get structured resources to apply immediately.
What You Learn
- The three things to set up before you take your first paying client
- How to find and land clients without an advertising budget
- How to price your services and package your programs
- How to build credibility quickly, even with limited experience
- Which online tactics drive athlete inquiries and which waste your time
- How to get endorsements from coaches and athletes
- How to use podcasting and blogging to build visibility in your sport
- How to find niche markets that match your background and strengths
- How to build a website for under $100 and rank on page one within 30 days
- How to self-publish your first sports psychology product inexpensively
- Where to spend your promotional dollars and where to stop
- How to partner with organizations and other professionals to grow your audience
- Three low-cost ways to launch an online membership site
What’s Included Each Month
| Resource | Purpose |
|---|---|
| Advisor Video | Monthly tactics for promoting your practice |
| Athlete Attraction MP3 + Transcript | My system for attracting clients, building products, and growing online |
| Strategy Planner Worksheet | Prep guide for each mastermind session |
| Time Cruncher | Tools and websites to save time running your business |
| Credible Coach Creator | Specific tactics to establish authority with your audience |
| Chatterbox Forum Access | Ask questions and exchange ideas with other coaches and Dr. Cohn |
| Session Recording | Full video of each monthly meeting if you can’t attend live |
| Guest Expert Sessions | Successful mental coaches share what’s working in their practices |
What Past Participants Say
“I implemented the marketing, coaching, and business concepts from the Mastermind and had my best year in 2011. It was invaluable to connect with other professionals who shared their best ideas openly.”
~Rick Sessinghaus Psy.D, MGCP — Golf’s Mental Coach
“The program was critical for taking the next steps in my career. Dr. Cohn helped me build my pricing and packages. We also bounced ideas off each other and identified what was and wasn’t working. Dr. Cohn and I even co-authored a workbook program through the mastermind — a major addition to my business.”
~Jen Croneberger, MGCP, MA — JLynne Consulting Group
“The program teaches you multiple ways to reach potential clients and gives you a forum to ask other professionals how they handle the same challenges you face.”
~John Stevenson, MGCP, Registered Sports Psychologist, M.A., M.A.C.P.
Testimonials represent individual results. Results vary. No compensation was provided.
Who This Program Is For
This mastermind is built for working professionals, not beginners. It’s the right fit if you are:
- A full-time or part-time mental game coach or sports psychologist who wants to expand your practice
- A psychologist or therapist already working with athletes who wants to do more in that space
- A life coach or sports coach with some athlete clients who wants to go deeper into mental performance work
- A sports psychology graduate student who wants to learn how to build a practice as an entrepreneur
This program does not cover mental training strategies. We focus on the business: getting clients, building credibility, developing products, and growing online. If you need training in how to work with athletes on the mental game, enroll in the MGCP certification program first.
Pricing
| Plan | Who It’s For | Cost |
|---|---|---|
| MGCP Member | Certified MGCPs (MGCP program tuition already covers the initiation fee) | $79/month — cancel anytime |
| Non-MGCP Coach | All other qualified coaches | $395 initiation + $79/month — cancel anytime |
How the Program Runs
Sessions run monthly via GoToMeeting (free for all participants). If you miss a session, the recording is available within 24 hours. The program is capped at 20 participants to keep brainstorming focused and give everyone time to contribute.
Registration for the 2024 session opens later this year. Contact Dr. Cohn to get on the waitlist or ask questions about whether the program is right for you.
Frequently Asked Questions
Do I need to be an MGCP to join?
No. Coaches outside the MGCP program can join by paying the $395 initiation fee plus $79 per month. Certified MGCPs are exempt from the initiation fee because their certification tuition already covers it.
What if I can’t attend the live session?
Every session is recorded. You get the full video plus all the monthly resources regardless of whether you attend live.
How many people are in the group?
The program is capped at 20 participants. Dr. Cohn opens it once every two years. Spots fill in order of registration.
What does a mental game coach mastermind cover?
The mastermind focuses on business-building for sports psychology professionals: client acquisition, credibility, pricing, online presence, product development, and partnerships. It does not cover mental performance techniques or athlete training methods.
Can I cancel?
Yes. Cancel anytime by email or phone. No penalties.
Get on the Waitlist
Registration is closed for the current session. The next cohort opens in 2024. Space is limited to 20 coaches.
Questions? Call Dr. Cohn at 888-742-7225 or send a message here.
Last Updated on July 12, 2026