Discover My Secrets to Improve Your Credibility As A Mental Game Coach
Learn Proven Strategies to Working with More Athletes & Teams
From the Desk of Dr. Patrick Cohn
Dear Fellow Mental Coach,
If you just started your mental coaching career or you’re sports-psychologist-in-training, or even an experienced mental game coach, being credible in the eyes of your potential clients MUST be a priority. The more credible your clients view you, the higher chance for your success as a mental game coach.
Based on my 25 plus years as a mental game coach, you can learn from my mistakes and successes.
Just a quick story I want to share with you…
About 28 years ago, I was in graduate school at The University of Virginia in studying sports psychology. My training at UVA prepared me to teach sports psychology to students at the University level. When I finished, of course I did teach college students as an assistant professor in sports psychology.
I enjoyed teaching, but within two years, I realized my passion was helping athletes improve their mental toughness. So, in 1994, after having worked with a handful of athletes, I decided to start my career as a full-time mental game coach…
I was unprepared for what would follow…
Coming out of school and doing two years of teaching, I was NOT prepared to start my own business as a mental coach. I was prepared to teach sports psychology and motor learning at the college level…
Working with Ken Ravizza and Bob Rotella, I learned a great deal about sports psychology strategies, but I didn’t know anything about how to start work as a mental game coach. Jobs in mental coaching just did not exist in the early 90s. I was forced to go out on my own and create my own business…
I was clueless in the mid 90s trying to figure out how to find my niche. How do I make a living as a mental game coach? Who is my target market? Do I specialize in one sport?
Early on, it was difficult to make a go of it. Luckily, I was a mental coach for golfers in graduate school and that helped when I started my own business. But how was I supposed to branch out and make a living in this area? I was not really sure about how to find work with athletes as a sports psychology professional.
I had lots of questions (and doubts), but no good answers…
- Should I spend my time writing a book or talking to coaches and athletes?
- Should I offer my services for free initially?
- Do I just need to advertise my services to let others know I exist?
- Should I do a web site? How do you get a website up and running, anyway?
- Can I really make a living as a mental game coach to athletes?
- Who should I contact to find athletes and coaches to hire me?
- How do I find work with athletes and teams?
- What if I can’t make this career work? Do I need to find a teaching job?
- Will athletes think I’m a credible mental game coach?
You’ve probably asked yourself some of the same questions… Besides my frustration with not having the skills to get my name in the mix with the right group of athletes, I didn’t have a plan to help me succeed… I was “winging it.”
And how do I become a credible mental coach like Bob Rotella and Ken Ravizza? Did I have the right credentials?
Here are a few common barriers to credibility that get in the way of success:
- Lack of experience working with athletes as a mental coach.
- Lack of knowledge about mental strategies.
- Lack of endorsements from recognized athletes.
- Other professionals are viewed as more qualified.
- Lack of reputation as a credible mental coach.
- No credentials as a mental game coach (Ph.D., AASP certification, etc.).
- Lack of sport-specific knowledge or experience.
- Low confidence in the ability to teach mental game strategies.
- Lack of proper communication skills to be effective.