The Mental Game Assessment System Used by 300+ Certified Coaches
Dr. Patrick Cohn’s AMAP Assessment gives you a structured assessment process so you know exactly what each athlete needs before your first session.
What Is the AMAP Assessment System?
The Athlete’s Mental Aptitude Profile (AMAP) is a structured assessment system for mental game coaches. Athletes complete the profile before their first coaching session. You review it beforehand, identify their specific mental game challenges, and arrive at your first session with a targeted coaching plan instead of spending an hour on intake questions.
Dr. Patrick Cohn developed the AMAP at the University of Virginia after studying under Dr. Bob Rotella. Rotella taught that validated instruments were useless in applied settings. Cohn tested that assumption in the field and found the opposite — a well-designed assessment dramatically improved both coaching efficiency and athlete outcomes. He spent 20 years refining the system with input from certified Mental Game Coaching Professionals (MGCPs).
Today the AMAP system includes 11 sport-specific profiles, a coaching manual, follow-up question guides, and video walkthroughs. Over 300 certified MGCPs use it in their practices.
The Cost of Coaching Without an Assessment
Going into a first session without a pre-session assessment leaves you in reactive mode. You spend the first 30 to 60 minutes discovering information you could have had before you walked in. That time costs you — and your athlete.
- You don’t know the athlete’s mental game challenges until you’re face-to-face
- You can’t prepare follow-up questions or a session plan in advance
- You have no baseline to measure progress against
- The athlete arrives cold, unprepared to discuss their mental game
- Your coaching feels reactive rather than structured
A pre-session assessment changes all of this. Athletes think through their mental game before they arrive. You arrive knowing where to focus. The first session becomes coaching, not discovery.
What You Get
11 Sport-Specific Assessment Profiles
Each profile is tailored to the mental demands of that sport. You use the profile that fits your athlete, not a generic instrument that misses sport-specific pressures.
| Profile | Used For |
|---|---|
| AMAP – Athlete’s Mental Aptitude Profile | All sports |
| BMAP – Ball Player’s Mental Aptitude Profile | Baseball & softball |
| DMAP – Driver’s Mental Aptitude Profile | Auto racing & motocross |
| FMAP – Football Mental Aptitude Profile | Football |
| GMAP – Golfer’s Mental Aptitude Profile | Golf |
| MMAP – Musician’s Mental Aptitude Profile | Musicians |
| RMAP – Runner’s Mental Aptitude Profile | Running |
| SMAP – Soccer Mental Aptitude Profile | Soccer |
| TCAP – Team Cohesion Aptitude Profile | Teams |
| YAMAP – Young Athlete’s Mental Aptitude Profile | Athletes 12 and under |
| TRMAP – Day Trader’s Mental Aptitude Profile | Trading performance |
Mental Coaches’ Assessment Manual
- AMAP Coach’s Manual — how to read assessments and identify mental game challenges
- Coaching Areas Mindmap — visual overview of MGCP coaching areas and associated challenges
- 20 Follow-Up Questions — example questions to drill down after reading an AMAP
- Mental Game Challenges Reference — the top challenges to look for when reviewing assessments
Video Training
- AMAP Summary Video — walks through how to summarize a general sports AMAP
- BMAP Summary Video — baseball/softball-specific summary walkthrough
- Discovery Phase Video — how to conduct the follow-up interview and drill down on key areas
Worked Example: Swimmer AMAP
- Highlighted AMAP showing how to identify issues worth exploring
- Completed AMAP summary you can model your own on
- Example follow-up questions specific to that swimmer’s profile
Bonus Materials
- AMAP Summary Master Document — Word template for organizing athlete summaries
- Communication Skills for Mental Coaches — MGCP eBook on effective coaching communication
- Definition of Terms — reference guide for key terms used in AMAP summaries
How Coaches Use the AMAP
The AMAP serves multiple purposes across the coaching relationship, not just intake.
- Pre-session assessment — athlete completes the profile before your first meeting
- Session preparation — you identify challenges and prepare targeted follow-up questions
- Coaching roadmap — the summary becomes the basis for your coaching plan
- Progress tracking — re-administer after a few months to measure change against the baseline
What Coaches Say
“I did the AMAP and summary and the athlete said it was helpful. His mom emailed me after our first session — her son came home saying ‘Mom, I think I can do this!’ It gave me tremendous confidence as well, since it was my first session.”
Wayne Davidson, MGCP
“The AMAP and GMAP cover all the main areas of potential issues in mental training with a new athlete. They are very helpful for getting to know the athlete and structuring the mental game plan. I now have many new ideas and tools to work with my students.”
Camilla Dettori, MGCP
“As a psychologist, I had read theories about maximizing athletic performance for years. Dr. Cohn’s AMAP assessment, combined with his workbooks and post-competition evaluation forms, gave me the concrete tools I needed to apply that knowledge.”
David A. Williams, Ph.D., MGCP
Who Is This For?
- Full-time or part-time mental game coaches who want a structured intake process
- Sports psychologists looking for an applied assessment tool, not a research instrument
- Psychologists and therapists already working with athletes who want to expand their practice
- Life coaches and sports coaches building a mental performance component into their work
- Parents who want to understand the root of their child’s performance struggles
You do not need to be a certified MGCP to purchase the AMAP Assessment System. This is the same system certified MGCPs receive in the certification program — now available as a standalone purchase.
About Dr. Patrick Cohn
Dr. Patrick Cohn earned his Ph.D. in Sports Psychology from the University of Virginia, where he studied under Dr. Bob Rotella and published more articles than any other student at the time. Over 25 years, he has worked with PGA Tour winners, LPGA Tour winners, and NASCAR champions. He has interviewed world-class athletes including Thurman Thomas, Ernie Els, and Mario Andretti on the mental strategies behind elite performance. He founded PeakSports.com, which serves over 27,000 readers, and created the Mental Game Coaching Professional (MGCP) certification program used by coaches worldwide.
Frequently Asked Questions
Do I need to be a certified MGCP to use the AMAP?
No. The AMAP Assessment System is available to any coach, psychologist, or professional who works with athletes. You do not need to complete the MGCP certification first.
Can I upgrade to the full MGCP certification after purchasing?
Yes. The MGCP certification program runs three times per year. Purchasing the AMAP Assessment System gives you access to the same tools used in the certification. You can apply to the full program separately.
Is there a money-back guarantee?
Because the AMAP is part of the MGCP certification system and is delivered as an immediate digital download, we do not offer a money-back guarantee on this program. The system has been tested with thousands of athletes over more than 10 years.
Can I modify the assessments for my practice?
No. All assessments must remain intact with copyright information and cannot be modified. You may use them with your athletes as provided.
What is the difference between the AMAP and a validated psychological instrument like the TAIS?
Validated instruments like the TAIS were designed for research settings. The AMAP was built for applied coaching. It functions as a structured interview guide — it surfaces the right topics so you can explore them in session, rather than generating a psychometric score.
How do I use the AMAP for progress tracking?
Administer the profile before your first session to establish a baseline. Re-administer after two to three months of coaching. Compare responses to identify where the athlete has improved and where work remains.
Get the AMAP Assessment System
$699 — Immediate digital download
Call 888-742-7225 to get details.
Questions? Call us at 888-742-7225.
Testimonials reflect individual results. Results vary. No compensation was provided for testimonials.
Last Updated on June 4, 2026